Sometimes in life you don’t find the business opportunity, the business finds you. Just ask Wade Hickok. 

 Wade was planning to open a surf hotel until fate stepped in and his laundry frustrations boiled over into exploring the laundromat industry. Never one to do things halfway, he did exhaustive research, partnered with an excellent distributor, and leveraged the best technology. The end result was Big Waves Laundromat in Santa Monica, Calif. 

 By all accounts, Big Waves Laundromat is standing out from the competition and the technology has been a key component. Just more than a year in, and Wade is already seeing Speed Queen app adoption at 42 percent and growing, while the profitable premium wash options of the Quantum Touch-controlled washer-extractors also are gaining acceptance a high percentage of the time. 

 To read the full cover story of Wade’s Big Waves Laundromat access the inaugural issue of our Speed Queen Laundromat Insights magazine here.  Hear Wades story in his own words in the video below.